Many businesses are tied to the belief that search engine optimization (SEO) is the short term solution to all of their web marketing needs. While SEO is crucial to the generation of targeted traffic to a website, it is only one part of many marketing strategies employed in a successful campaign. Using SEO in a cost effective manner is critical to avoid overspending on advertising. That is where our organic SEO program excels. Pay- per-click and other forms of paid advertising are, without question, important facets of a marketing campaign. However, it is our practiced credence to place higher value on organic SEO traffic as opposed to that which is generated by pay-per-click and other paid ads.
Keyword Research for the Best SEO Results
Using SEO analytics provides the best foundation building for an organic SEO marketing campaign. Knowing what potential customers will enter into the search bar, and how frequently, is the key to organic SEO success. We have mastered keyword research for the best SEO results and will use that for your advantage. Proper keyword placement and density, results in complete on-page optimization.
No Cost Traffic Generation
The cost effectiveness of organic SEO is obviously its primary benefit. Over any given time period the cost of click though advertising can accumulate significantly decreasing the actual value of the resulting traffic or even negating it completely. A properly implemented organic SEO program costs nothing to run, leading to a greater long term profit margin. While your competition is reducing their advertising budget along with their visibility, you are constantly rising to the top of the search engine indexes.
Holding Several Top Rungs of the Search Ladder
A high profile organic SEO campaign will gain several places at the top of the search engine results. Sites like Google My Business and other local business listing sites will always display keyword searches first. Being listed on these sites is the result of good organic SEO. Holding several top rungs on the search ladder will block your competitors. In addition, a mapped location, photos and other information are displayed, creating greater credibility for your profile.
Creating a Well Balanced Marketing Approach
While the majority of internet users rely solely on the search engines to find a particular service or product, many will still respond to click on ads. Knowing the proper ratio of organic SEO to pay-per-click advertising takes a great deal of research and experience. We are very skilled in all areas of online marketing and can determine the perfect balance for your business for maximum results.
Our marketing team at Kando SEO knows how valuable and an effective organic SEO campaign is for the successful promotion of your business. Used in conjunction with pay-per-click ads and proper working of social media, the results are further maximized. We are eager to help you grow your web site traffic, resulting in increased revenue for your business. Give us a call today for a free consultation and learn how our Kando organic SEO marketing will greatly benefit you.